Grammy winner and style icon Ciara recently launched her new fashion label and Good Brand LITA by Ciara under The House of LR&C umbrella. LITA by Ciara is the latest in a line of fashion labels created with sustainability and community stewardship in mind, with a sustainability philosophy that promotes progress over perfection, and a business model that reinvests 3% of profits into the Wilson's various philanthropic endeavors.
Read MoreIn today’s segment, we’re going to take a break from the book to look more in-depth at key elements of a successful marketing mix that are achievable on nearly any budget. We’ll break down the world of marketing into two downstream components—Public Relations and Advertising—and discuss the benefits of both in a small-batch context.
Read MoreIn today’s segment, we’ll look at Chapter 3 and discover what it takes to create great messaging. We’ll then compare our notes to some of our industry’s leading standards and practices, as well as design a campaign message for a fictitious brand.
Read MoreIn today’s segment we’ll look at Chapter 2 as Brendan describes the relative ease with which the Facebook platform allows him to target specific individuals and demographics. In addition, we’ll share our own thoughts on the importance of having a well defined marketing persona before going any further downstream.
Read MoreBrendan Kane is a “growth hacker” who’s worked with Fortune 500 companies to expand their social reach in multiple markets. In his book One Million Followers: How I Built A Massive Social Following In 30 Days, he discusses the process and specific techniques he’s employed over the years to increase the followings of big businesses as well as public figures such as Taylor Swift and Katie Couric.
Read MoreMetamorphic Gear co-founder Lindsay Lawrence discusses sustainability, ecological awareness and activism, and forecasting their company’s return once the latter Phases in Washington State take effect.
Read MoreIn our Talk with Amy, we discover her current business model as well as how she and the 50+ brands she interacts with are evolving with the post-pandemic consumer dynamic.
Read MoreLearn how to creatively navigate difficult situations in castings and on set; tactics for developing your brand and unique point of view; maintaining healthy boundaries both in our relationships and in the news we're inundated with daily; and the future of modeling in remote locations.
Read MoreThe Company adopts a digital-first omni-channel business strategy.
Read MoreAll of Vogue’s Global Conversations series videos in one place.
Read MoreEdward Enninful speaks with Marc Jacobs and Kenneth Ize, while Eugenia de la Torriente speaks with Stella McCartney and Gabriela Hearst in the first of a 4-part series.
Read MoreWhile much remains unknown, including how the current pandemic of COVID-19 will resolve this season, there’s still plenty to consider within our own sphere on influence.
Read MoreThe fashion world is one of the most exciting places to spend one’s time and talents. But starting a fashion business is one of the hardest things you can do. Yet the rewards for fulfilling your dream are why you’ve read this far.
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