Have you ever imagined what you might look like in thirty years? What fashion would be trending? Or what you might look like with a buzzcut, third eye and glittery wings? Or perhaps you’ve imagined what it might be like to fly above the moons of Jupiter whilst riding a unicorn made of diamonds? Well, there’s an app for that.
Read MoreDenim Days. One Ensemble. So Many Looks.
Read MoreThis season marks our first back since last fall. And what a season it has been.
Read MoreIt was easy not to care where your garment was made—or under what conditions—when everyone from Macy’s to Zara fed you beautiful campaign images of happy and wealthy Americans buying more with less…
Read MoreOn the surface, apparel and automobiles seem to have little in common. Hemlines and headlights don’t mix. Blouses and brakes live in different worlds. But the stark dichotomy begins to blur when what fashionistas love about fashion is juxtaposed with what car fanatics love about cars.
Read MoreMolly Ray Parfums are releasing their 13th fragrance in an ode to the beauty of the Northwest. Called simply Emerald, the parfum—much like the Northwest itself—is a delightful mix of ancient and modern, fresh and familiar, and offers a rich complexity that evolves over time.
Read MoreOur Summer ’22 Issue focuses on identity, both personal and professional, within the greater fashion landscape. We ask difficult questions and seek meaningful actions. How does fashion connect with our region’s continued health and wellbeing? What visions currently captivate us and inspire growth and purpose?
Read More“When someone is unsheltered, they don’t have a stable place to live which leads to street encampments or seeking shelter at bus stops and similar structures. So I felt very compelled to do something to address this very real need during the pandemic.”
Read MoreThe independent fashion scene has seen a resurgence of live events including trunk shows, popups and runways. And while social distancing, face masks, and proof-of-vaccination are still important measures, people across the Northwest are ready to spread their wings for work as well as play.
Read MoreTo those who’ve never lived here, Seattle’s style is synonymous with early 90s Grunge music—featuring stone-washed jeans with blown-out knees, Filson flannels thrown over a Sub Pop graphic T-shirt, and a Carhartt beanie worn over a head of unwashed hair. Not entirely inaccurate, but far from the de-facto ubiquity with which the world seems inordinately enamored, and remains a mantle they are all too eager to heap upon our grunge-weary region.
Read MoreThe theme of our Summer 2021 Issue is renewal, and as such, we present this without advertisements. This has little to do with the magazine itself. Instead, it has everything to do with the time we intentionally create in our busy lives to reconnect with our true selves and realign with our purpose.
Read MoreIn today’s segment, we’re going to take a break from the book to look more in-depth at key elements of a successful marketing mix that are achievable on nearly any budget. We’ll break down the world of marketing into two downstream components—Public Relations and Advertising—and discuss the benefits of both in a small-batch context.
Read MoreIn today’s segment, we’ll look at Chapter 3 and discover what it takes to create great messaging. We’ll then compare our notes to some of our industry’s leading standards and practices, as well as design a campaign message for a fictitious brand.
Read MoreIn today’s segment we’ll look at Chapter 2 as Brendan describes the relative ease with which the Facebook platform allows him to target specific individuals and demographics. In addition, we’ll share our own thoughts on the importance of having a well defined marketing persona before going any further downstream.
Read MoreBrendan Kane is a “growth hacker” who’s worked with Fortune 500 companies to expand their social reach in multiple markets. In his book One Million Followers: How I Built A Massive Social Following In 30 Days, he discusses the process and specific techniques he’s employed over the years to increase the followings of big businesses as well as public figures such as Taylor Swift and Katie Couric.
Read MoreThis has been a year like none other in recent memory. Our community was hit terribly hard, but we've become all the stronger for it. Choosing to shop local is one of the most important things any of us can do, not only to support local fashion professionals, but to revive our broader local economy.
Read MoreSurprisingly good news for fashion professionals.
Read MoreThroughout the many seasons in recent memory, both runways and editorials have been represented by some of our youngest professionals in pursuit of new opportunities in the fashion world.
Read MoreAll things change. And change can be quite good.
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