In today’s segment we’ll look at Chapter 2 as Brendan describes the relative ease with which the Facebook platform allows him to target specific individuals and demographics. In addition, we’ll share our own thoughts on the importance of having a well defined marketing persona before going any further downstream.
Read MoreBrendan Kane is a “growth hacker” who’s worked with Fortune 500 companies to expand their social reach in multiple markets. In his book One Million Followers: How I Built A Massive Social Following In 30 Days, he discusses the process and specific techniques he’s employed over the years to increase the followings of big businesses as well as public figures such as Taylor Swift and Katie Couric.
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