In today’s segment, we’re going to take a break from the book to look more in-depth at key elements of a successful marketing mix that are achievable on nearly any budget. We’ll break down the world of marketing into two downstream components—Public Relations and Advertising—and discuss the benefits of both in a small-batch context.
Read MoreIn today’s segment, we’ll look at Chapter 3 and discover what it takes to create great messaging. We’ll then compare our notes to some of our industry’s leading standards and practices, as well as design a campaign message for a fictitious brand.
Read MoreIn today’s segment we’ll look at Chapter 2 as Brendan describes the relative ease with which the Facebook platform allows him to target specific individuals and demographics. In addition, we’ll share our own thoughts on the importance of having a well defined marketing persona before going any further downstream.
Read MoreBrendan Kane is a “growth hacker” who’s worked with Fortune 500 companies to expand their social reach in multiple markets. In his book One Million Followers: How I Built A Massive Social Following In 30 Days, he discusses the process and specific techniques he’s employed over the years to increase the followings of big businesses as well as public figures such as Taylor Swift and Katie Couric.
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