It was easy not to care where your garment was made—or under what conditions—when everyone from Macy’s to Zara fed you beautiful campaign images of happy and wealthy Americans buying more with less…
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Paychi Guh is back with a passion for lightweight comfort and luxury textile. Built upon a cashmere foundation, the brand offers a variety of sweaters, caps and wraps in four flavors: baby, dreamy, premium, and worsted. And whichever which yarn you choose, that silky-smooth feeling permeates throughout.
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“When someone is unsheltered, they don’t have a stable place to live which leads to street encampments or seeking shelter at bus stops and similar structures. So I felt very compelled to do something to address this very real need during the pandemic.”
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