Sskein have entered the holiday season fashionably early with their latest winterized drop and accompanying campaign for the all new Beloved Beanie. Made from 100% Peruvian baby alpaca, the collection comes in 9 seasonable colors including a brazen Scarlett, audacious Ochre and coquettish Cameo Pink.
Read MoreThe independent fashion scene has seen a resurgence of live events including trunk shows, popups and runways. And while social distancing, face masks, and proof-of-vaccination are still important measures, people across the Northwest are ready to spread their wings for work as well as play.
Read MoreBogey Boys have released the fourth drop of their Winter/Spring 2021 collection featuring their now signature stylized polos, graphic tees, and more accessories to up your game both on and off the fairway.
Read MoreSskein have announced their new Knit-To-Order initiative going beyond the traditional presales and capsule drops to incorporate more sustainable practices throughout their supply chain.
Read MoreFashion Is Art is one of two major fashion shows produced by independent fashion production company Fashion District NW and represents an opportunity for local fashion designers to create custom showpieces that push the boundaries of the medium.
Read MoreTo those who’ve never lived here, Seattle’s style is synonymous with early 90s Grunge music—featuring stone-washed jeans with blown-out knees, Filson flannels thrown over a Sub Pop graphic T-shirt, and a Carhartt beanie worn over a head of unwashed hair. Not entirely inaccurate, but far from the de-facto ubiquity with which the world seems inordinately enamored, and remains a mantle they are all too eager to heap upon our grunge-weary region.
Read MoreThe theme of our Summer 2021 Issue is renewal, and as such, we present this without advertisements. This has little to do with the magazine itself. Instead, it has everything to do with the time we intentionally create in our busy lives to reconnect with our true selves and realign with our purpose.
Read MoreGuillermo Bravo is back in stride with their latest collection for Autumn/Winter 2021 entitled Architect Mom.
Read MoreIn today’s segment, we’re going to take a break from the book to look more in-depth at key elements of a successful marketing mix that are achievable on nearly any budget. We’ll break down the world of marketing into two downstream components—Public Relations and Advertising—and discuss the benefits of both in a small-batch context.
Read MoreIn today’s segment, we’ll look at Chapter 3 and discover what it takes to create great messaging. We’ll then compare our notes to some of our industry’s leading standards and practices, as well as design a campaign message for a fictitious brand.
Read MoreIn today’s segment we’ll look at Chapter 2 as Brendan describes the relative ease with which the Facebook platform allows him to target specific individuals and demographics. In addition, we’ll share our own thoughts on the importance of having a well defined marketing persona before going any further downstream.
Read MoreIn Part 2 of The Designer Series with Angeline Oei, we conclude with a look at her process as well as Angeline’s reflections on the benefits and pitfalls of the small-batch business model.
Read MoreBrendan Kane is a “growth hacker” who’s worked with Fortune 500 companies to expand their social reach in multiple markets. In his book One Million Followers: How I Built A Massive Social Following In 30 Days, he discusses the process and specific techniques he’s employed over the years to increase the followings of big businesses as well as public figures such as Taylor Swift and Katie Couric.
Read MoreThis has been a year like none other in recent memory. Our community was hit terribly hard, but we've become all the stronger for it. Choosing to shop local is one of the most important things any of us can do, not only to support local fashion professionals, but to revive our broader local economy.
Read MoreLuis Velez is the founder and creative director of streetwear label Guillermo Bravo based in Seattle. In Part 1, we look at Luis’ early life and influences that informed his later decision to found a sneaker brand.
Read MoreSurprisingly good news for fashion professionals.
Read MoreThroughout the many seasons in recent memory, both runways and editorials have been represented by some of our youngest professionals in pursuit of new opportunities in the fashion world.
Read MoreAngeline Oei is a Fashion Designer based in Seattle. Her A.Oei Studio label focuses on contemporary womenswear with modern silhouettes, comfortable styles, luxury textiles, original prints, sustainable practices, and a sharp eye for details. But that wasn’t always the case.
Read MoreAll things change. And change can be quite good.
Read MoreErika Massaquoi is modern day Renaissance person. She has a deep love for art and design; a Ph.D. in Cinema Studies and New Media Studies; and career path that has seen her as Assistant Dean of the School of Art and Design at FIT as well as founder & CEO of The Oula Company.
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