Sskein Gives Back with Beloved Beanie

2 min read | Fashion | A.M.

Sskein have entered the holiday season fashionably early with their latest winterized drop and accompanying campaign for the all new Beloved Beanie. Made from 100% Peruvian baby alpaca, the collection comes in 9 seasonable colors including a brazen Scarlett, audacious Ochre and coquettish Cameo Pink. The new beanie has been live since mid-October and represents Sskein's first major collaboration with local nonprofit Mary's Place. We recently interviewed Sskein Founder Elisa Yip whom offered the following insight:

"Sskein has always been about finding ways to give back to our community. Even though we're very new, we wanted to do something and set a standard for addressing local problems, and one of the more pressing issues right now is our homeless communities. But I thought, what do we make? We make knitwear. So what could we provide? That's when I thought about beanies. So we partnered with Mary's Place which has always been on our radar because they're so good at what they do. Their focus is on women and children and they partner with large companies to try and address needs within our communities."

Elisa recalls how the partnership between Sskein and Mary's Place began:

Sskein alpaca beanies in Scarlett, Brown Heather and Amber.

“It must have been fate. I remember having it in my mind to meet with Mary's Place. So I was going about my day on the way to another meeting and just happened to knock on their door. I was greeted by [Mary's Place] Chief Development Officer and I thought, Whoa! I was on the spot, but I just gave them my pitch right there and they said, "Let's do this!" So we had been talking since February and everyone's very excited. We're going to go live with the campaign in the middle of October where we focus on a buy-one-give-one model where every beanie sold means that Mary's Place will get one for someone in their community. We had to order so many [beanies] that [the beanies we donate to Mary's Place] won't be exactly the same ones that customer will receive, since we didn't know the sizing, color or anything. But everyone so far has been super open to this and we can't wait for the campaign to go live. We want to do more of this moving forward and we really want to share these stories everywhere we can. Generosity is something everyone can be a part of and this is just one way we can try to make an impact this season."

Sskein's Beloved Beanie campaign is live now. Visit their website for more info and follow them on Instagram for the latest in alpaca fashion this holiday season.

“Generosity is something everyone can be a part of and this is just one way we can try to make an impact this season.”

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