Founder's Letter

Rachel Luoto, Seattle Washington. Image © 2018 Anthony Morrow.

“Seattle Fashion Collective is about People.”

Fashion is about many things. But at the end of the day, it’s about people. And it’s about the stories we tell ourselves and signal to each other. It’s about the richness of fantasy and the stark realities of social commentary. It is at once timeless and a portrait of the times. These stories give us insights into hidden worlds and universal truths. They shield us from the elements and strip us to our most bare. And at its best, fashion has the potential to transform lives and shape visions of the future—a future we help shape by the visions we are wearing.

These are stories worth telling. They grow us as individuals. And help us grow together. A common language formed from the pain of experience and the beauty of hope. In this way, fashion is truly art at its most personal and experiential. Because you are wearing both whom you are and whom you choose to be.

Seattle Fashion Collective is both an organization and an initiative dedicated to identifying artistic and commercial professionals, events and innovations in the greater Pacific Northwest. Our primary online purpose is journalistic in nature. We will strive to identify stories that serve the public interest and shine light on local fashion. We believe Seattle is more than merely the fourth largest fashion market in the United States that no one knows about. Rather, it can become a fashion capitol that shares a unique worldview on an international stage. But first, we must know ourselves well and be united in the belief that we can make a difference. Art is transformative. And the intersection of art and commerce must be examined before it can be embraced.

But it all comes down to people. You can’t give what you don’t have. And many don’t know the incredible opportunities and resources in their own neighborhoods.

We want to change that. And we believe sharing stories is the first step toward fostering trust and building bridges to a future to which we all belong.

Stay fabulous. The world needs you now more than ever.

Anthony Morrow
Founder, Seattle Fashion Collective
20.1.2019